Zep® Returns as Primary Sponsor on Chase Briscoe’s No. 19 Joe Gibbs Racing Toyota for the Dollar Tree 301 at New Hampshire Motor Speedway
Zep's first primary run with Briscoe came at the same track in 2024 and finished second by just over a second; the
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Zep, Inc., a leading innovator, producer, and distributor of professional and consumer cleaning solutions, will serve as primary sponsor on Chase Briscoe’s No. 19 Joe Gibbs Racing Toyota Camry XSE Sunday, August 23, in the Dollar Tree 301 at New Hampshire Motor Speedway.
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Zep, Inc., a leading innovator, producer, and distributor of professional and consumer cleaning solutions, serves as the primary sponsor on Chase Briscoe’s No. 19 Joe Gibbs Racing Toyota Camry XSE on Sunday, August 23, in the Dollar Tree 301 at New Hampshire Motor Speedway.
New Hampshire is where the Zep and Briscoe partnership began. Zep first served as primary sponsor on Briscoe’s car at the Magic Mile in the 2024 USA TODAY 301, a run that ended with a runner-up finish, still the strongest result of the partnership to date. Briscoe carried Zep’s blue and gold to the finish 1.104 seconds behind the winner in an overtime finish, after a rain delay stretched the race past six hours. Sunday’s race marks Zep’s second primary appearance of the 2026 NASCAR Cup Series season with Joe Gibbs Racing, following its debut on Ty Gibbs’ No. 54 Toyota at Kansas Speedway in April. Zep will be featured across the No. 19 Toyota, crew firesuits, and pit signage throughout the race weekend.
Briscoe arrives at Loudon with momentum. He won the Eero 400 at Chicagoland Speedway in July, the sixth Cup Series victory of his career and his first of the 2026 season, holding off teammate Christopher Bell in a Joe Gibbs Racing one-two-three finish. It was the fourth consecutive season in which Briscoe has reached victory lane, following a three-win 2025 campaign that included a Southern 500 victory and a run to the Championship 4. As the penultimate race of the regular season, the Dollar Tree 301 carries added weight as he works to secure his playoff position on New England’s only Cup Series weekend of the year.
“New Hampshire is where this partnership with Zep started, so having them back on the No. 19 here means a lot,” Briscoe said. “We came within about a second of winning that one. Zep has been in my corner for years, in the shop and at the track, and it’s cool to have them as the primary partner on the car at the same place we kicked things off. I’m looking forward to giving them a strong run in front of the New England fans with the Chase this close.”
“The people who count on our products are the ones doing the hard cleanup, whether that’s a shop floor, a jobsite, or a garage on a Saturday morning,” said Tim Feast, CEO of Zep. “A Cup car takes that same punishment and has to be race-ready in minutes, not hours. Chase and this team hold themselves to that standard every week, and so do we. New Hampshire is where we started together, which makes it the right place to put Zep back on the 19.”
Beyond New Hampshire, Zep branding will continue as an associate sponsor on the Nos. 19 and 54 Toyotas, and on Christopher Bell’s No. 20, for the remainder of the 2026 season.
The Dollar Tree 301 is scheduled for Sunday, August 23, at 3 p.m. ET at New Hampshire Motor Speedway in Loudon, New Hampshire, and will be broadcast live on USA Network, PRN, and SiriusXM NASCAR Radio. The race is the penultimate race of the NASCAR Cup Series regular season. It caps New England’s only Cup Series weekend of the year, which also includes the Team EJP 175 NASCAR Craftsman Truck Series regular-season finale.
Zep products are available at Dollar Tree, Walmart, Target, Lowe’s, and The Home Depot, and at zep.com. For more information about Zep’s partnership with Chase Briscoe and Joe Gibbs Racing, visit zep.com.
About Zep, Inc.
Zep, Inc. makes professional-grade cleaning and maintenance products for people who need the mess gone the first time. Founded in 1937 and headquartered in Atlanta, Zep earned its reputation in the professional channel and now brings that performance home through a portfolio of retail brands sold at leading retailers and online. Zep also serves industrial, commercial, and food and beverage customers directly. Learn more at www.zep.com.
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