The Grossman Group Launches 90-Minute Modernization Diagnostic for Chief Communications Officers
Proprietary assessment gives communications leaders an objective baseline for decisions about priorities, investment
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CHICAGO, IL, Oct. 29, 2026 (GLOBE NEWSWIRE) — The Grossman Group, a leading consultancy helping organizations drive transformation through strategic communication, announced today the launch of its Modernization Diagnostic, a proprietary 90-minute assessment designed to help Chief Communications Officers and their leadership teams understand where their function stands today and determine where modernization efforts should begin.
Communications leaders are currently making consequential decisions about organizational structure, talent, technology, measurement and investment as the mandate of the CCO continues to expand. The Grossman Group’s Modernization Diagnostic gives CCOs and their leadership teams an objective baseline before those decisions are made, helping distinguish problems that require structural change from those that can be addressed through clearer priorities, capabilities or ways of working.
“Most CCOs already have a strong point of view about what needs to change. The challenge is knowing whether they are solving the right problem, and in the right order,” said David Grossman, founder and CEO of The Grossman Group. “The Diagnostic puts evidence behind that decision. It gives leaders a fact base they can use with their team, their CEO and their CFO before they commit time, money and political capital to a major change.”
Conducted in a structured session with the CCO and communications leadership team, the Modernization Diagnostic assesses the function against a five-stage maturity progression from foundational to world-class. The process establishes a shared view of the function’s strengths and vulnerabilities and identifies the areas where change can produce the greatest business value.
The assessment is designed to help communications leaders move more quickly from diagnosis to action. Its findings can inform decisions about investment and consolidation, clarify priorities across enterprise and embedded communications teams, and provide a starting point for a longer-term modernization roadmap. For newly appointed CCOs, it can also provide an early read on the function they inherited before irreversible decisions are made.
“A modernization plan is only as useful as the diagnosis underneath it,” Grossman said. “CCOs are under pressure to show progress quickly, but speed comes from knowing where to focus. An objective view of the function makes it possible to move with greater confidence and make a business case for what comes next.”
The Grossman Group developed the Diagnostic from more than 25 years of work with CCOs and communications teams at Fortune 500 companies. It serves as a starting point within the firm’s CCO Advisory practice, which helps communications leaders align the strategy, operating model and capabilities of the function with the needs of the business.
The Modernization Diagnostic is available to new and established CCOs, communications leaders taking on expanded responsibilities, and organizations preparing the communications function for significant business or leadership change. To learn more about the Modernization Diagnostic or request an assessment, visit: https://www.yourthoughtpartner.com/chief-communications-officer-advisory.
About The Grossman Group
The Grossman Group is an award-winning communications consultancy that helps leaders and organizations drive transformation through strategic communication. For more than 25 years, the firm has partnered with Fortune 500 companies and leading organizations to strengthen leadership, culture, change management, and the employee experience.
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Media Contact: Michael Tilus Broadsheet Communications for The Grossman Group michael@broadsheetcomms.com
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