Partnership combines digital marketing and business coaching to help contractors attract customers and strengthen operations

MONTGOMERY, Ala., Nov. 11, 2026 /PRNewswire/ — Superpath, a digital marketing company serving home service contractors, announced a partnership with The Blue Collar Success Group, a coaching and training organization focused on helping contractors grow. The partnership combines marketing expertise with practical business guidance to help companies reach more property owners and turn new opportunities into long-term growth.

Superpath provides website design, search engine optimization, paid advertising, and performance reporting. The Blue Collar Success Group helps owners and teams improve leadership, sales, customer service, and daily operations. Together, the organizations will support both customer acquisition and the business processes needed to serve those customers.

“Home service companies work hard to earn the trust of the property owners they serve,” said Ryan Files, Head of Sales at Superpath. “Our partnership with The Blue Collar Success Group brings together two teams that understand what it takes to support that work. We share a belief that growth starts with listening, building relationships, and working alongside contractors to help them reach more customers and turn those connections into lasting business.”

The partnership aligns with The Blue Collar Success Group’s Elite Buy Program, which connects members with vendor partners that support their business needs. Both organizations emphasize practical support for contractors.

“Our goal with our Elite Buy Program is to find valuable vendor partners that align with our core values and mission to accelerate the path of success for home service companies,” said Janet Wopinski, Vendor Partner Manager at The Blue Collar Success Group. “Superpath shares that mission by bringing a whole-team approach and marketing expertise to home service contractors through relationship building, listening, and working alongside them.”

For contractors, the goal is to become easier to find, earn customer trust, and build teams equipped to support continued growth.

About The Blue Collar Success Group

The Blue Collar Success Group provides coaching, training, tools, and vendor resources for home service businesses. Learn more at thebluecollarsuccessgroup.com.

About Superpath

Superpath helps home service contractors connect with customers and measure marketing performance through digital marketing services. Learn more at superpath.com.

Media Contact
Lauren Hawkins, Director of Marketing
888-355-7284
400 Interstate Park Dr Ste 424
Montgomery, AL 36109-5419

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SOURCE Superpath