Brooklinen launches their largest omnichannel campaign to-date, tapping a multifaceted range of celebrity talent with a distinctly city attitude to put Brooklinen’s award-winning sheets in the spotlight.

NEW YORK, Aug. 27, 2026 /PRNewswire/ — Brooklinen, the soft home essentials brand offering premium bedding and bath products, today announced the next evolution of their “Best In Bed” platform: The “Best. Sheets. Ever.” campaign. Partnering with likeminded talent that shares in the brand’s bold voice, Brooklinen will bring its award-winning product portfolio to new audiences throughout the fall on broadcast television, streaming and much more.

In celebration of the brand’s NYC roots, Brooklinen partnered with an ensemble group of talent recognized for their distinct personality and unmistakable city spirit for “Best. Sheets. Ever.” – including comedians, actors, musicians and athletes – to tell the story of the brand’s most-loved sheets in a way that’s true to them. Partners include Emmy-nominated writer and comedian Ben Marshall, Emmy-nominated actress and comedian Robby Hoffman, professional athlete Mikal Bridges, and Grammy-nominated musician and actress Alana Haim.

“When Brooklinen approached me about joining their “Best In Bed” campaign, I was flattered but thought, “This is not the kind of video I am known for making,” said Ben Marshall. “But then I realized it was not x-rated, and it’s actually called “Best In Bed” because of their sheets – which are literally the best in bed – so I was happy to get on board.”

Created in-house and directed by award-winner Barbara Anastacio, the new campaign celebrates Brooklinen’s playful brand voice and proven product authority through humor-led, social-native vignettes that celebrate each partner’s personality – from Mikal’s interview on how he recovers in the offseason to Robby’s meeting with a therapist on how she may just be “too comfortable”, all thanks to their favorite Brooklinen sheets – the “Best. Sheets. Ever.” Each vignette, alongside behind-the-scenes content, interviews and more, will cascade across channels to bring Brooklinen’s “Best In Bed” platform to new and unique audiences throughout the full media landscape.

“With the next evolution of “Best In Bed,” we wanted to bring the campaign into culture in a way that feels distinctly Brooklinen—smart, unexpected, authentic and a little cheeky,” said Laura Jacobs, Chief Marketing Officer at Brooklinen. “We’ve always believed your bed should have as much personality as you do—and it should never be boring. Alana, Ben, Mikal and Robby each have a distinctive voice and help to bring that idea to life in their own way; with the kind of individuality, confidence and humor that feels right at home with Brooklinen.”

At the center of the “Best. Sheets. Ever.” campaign is Brooklinen’s award-winning bedding, helping millions of people fall in love with their favorite sheets all over again. The campaign showcases the brand’s evergreen favorites and limited edition Fall Collection that features seasonal colorways of Brooklinen’s Luxe Sateen Sheets, Classic Sheets, and Washed Classic Sheets – as well as throw blankets, pillows and more. Each vignette reflects the color, print and pattern that Brooklinen is known for.

“Best. Sheets. Ever.” premieres on August 27th and will run throughout the fall with a 360 campaign ecosystem on broadcast television, streaming, paid and organic social media, and much more, all timed to culture’s biggest moments like the premiere of Saturday Night Live’s 52nd season, the 2026 Emmy Awards and the start of the 2026-2027 NBA season. Customers can shop the collection at brooklinen.com/pages/best-sheets-ever.

About Brooklinen

Founded in Brooklyn in 2014, Brooklinen first set out to make premium home essentials more accessible, starting with better sheets at a better value. Today, Brooklinen is a leading digital-first lifestyle brand for the home, united by that same mission to create more happiness at home. Blending thoughtful design with premium, globally sourced materials, Brooklinen offers bedding, bath and soft home essentials designed for the diverse ways people live today. Privately held, the company has generated more than $1 billion in sales since its founding, earned more than 200 industry awards and 150,000 five-star reviews, and served more than six million customers and counting. Visit online at http://www.brooklinen.com or at one of the company’s retail locations.

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SOURCE Brooklinen